About Me :)

Previously Head of Creative at a luxury fashion brand in Marylebone (and before that agency-side working with brands like Dolce & Gabbana Beauty, Adidas, Elemis and Toyota) I now offer creative direction and production on a freelance basis.

With over seven years of experience, I concept and direct visuals rooted in insight, not guesswork. I’ve led shoots across LA, Milan and London, revitalised both emerging and established brands with fresh campaign identities, and implemented creative strategies that actually move the needle. A campaign that converts should be a given. So I make sure it is. (Ideally with great lighting and a better moodboard).