(about)
About Me :)
(info)
(info)
Previously Head of Creative at a luxury fashion retailer in Marylebone, and before that, agency-side for both emerging and global brands, I now offer freelance creative direction in-house and for agencies.
Driven by a love for fashion, wellness, sports + beauty, I build campaigns + brand worlds that resonate culturally whilst performing commercially.
With over eight years experience across brands like D&G, Adidas, Elemis and Porsche, I specialise in translating ambitious ideas into work that earns attention and drives results, no matter the category.
Previously Head of Creative at a luxury fashion brand in Marylebone (and before that agency-side working with brands like Dolce & Gabbana Beauty, Adidas, Elemis and Toyota) I now offer creative direction and production on a freelance basis.
With over seven years of experience, I concept and direct visuals rooted in insight, not guesswork. I’ve led shoots across LA, Milan and London, revitalised both emerging and established brands with fresh campaign identities, and implemented creative strategies that actually move the needle. A campaign that converts should be a given. So I make sure it is. (Ideally with great lighting and a better moodboard).
(Sectors)
(Sectors)
Fashion
Fashion
Fashion
Sport + Wellness
Sport + Wellness
Sport + Wellness
Skin + Beauty
Skin + Beauty
Skin + Beauty
Lifestyle
Lifestyle
Lifestyle
