Creating a scalable, performance-driven campaign for Dolce & Gabbana Beauty’s Devotion line, showcasing application rituals while staying true to the brand’s fashion DNA. I sourced and directed a Milan-based team, oversaw the roll out of the campaign across new markets.

Creative Director: Lottie Kidd • Director: Mattias Petterson • Production: Clare Ahern • DOP: Karim Andreotti • Makeup: Sissy Belloglio • Editor: James Degnan