The Koibird Paradox embraced both the wild and well moments in a day in the life of a modern KOIGirl to support the launch of the kooky fashion store's new in-house wellness cafe. It reflected our audience back to them: they still have that fearless party spirit, but now, they also invest in taking care of themselves too.

Creative Director: Lottie Kidd • Photographer & Director: Grace Difford • Stylist: Jessica Gerardi • Makeup: Billie Pingault • Hair: Kyosuke Tanzawa • Editor: Clementine Editing • Set Design: Georgia Currell