Toyota wanted a big influencer push, but, their audience (tech-savvy creatives and opinion leaders) tuned out these traditional tactics. So, we flipped the script, placing the Toyota C-HR where they already were: on platforms like WeTransfer, Modern House, and within trusted creative networks with the aim of embedding the car into their world so naturally, it slipped into their subconscious.

Collaborating with an array of CGI and Ai artists, we designed immersive digital experiences, CGI videos and an in-person immersive exhibition.

Creative Director: Harry Hoskyn • Creative Lead: Lottie Kidd • Art Director: Char Maynard • Copywriter: Catherine Kirby • Production & Events: Spring Studios