'Say a Little More with Elemis' endeavoured to shatter the notion that gifting skincare at Christmas is impersonal by amplifying relationship insights. From the friend who always borrows your stuff to the sister who returns every present, we leaned into a love-letter tone campaign, designed to complement Elemis’ existing holiday “postbox” packaging.

Creative Director: Amie Rand • Creative Lead: Lottie Kidd • Copywriter: Catherine Kirkby • Photographer: Tobias Delcroix • DOP: Mattias Petterson • Editor: James Degnan • Producer: Clare Ahern