'Checked Out' is a playful take on the aftermath of a full day lived in a KOIBIRD look. Captured through a bird’s-eye view, each shot hints at the day’s adventure: a runway show, a shopping spree, a long-haul flight, the school run, or an unexpected late night. The campaign aimed to highlight the wearability and versatility of KOIBIRD’s RTW buy, blending real-life storytelling with KOIBIRD’s signature luxuriously irreverent tone, whilst tapping into a growing social trend at the time. 

Creative Director: Lottie Kidd • Photographer: Grace Difford • Styling: Naomi Miller • Hair & Makeup: Billie Pingault