Healf Refresh
Refreshing the identify of the wellbeing leading brand, Healf.
Healf Refresh
Refreshing the identify of the wellbeing leading brand, Healf.
(Services)
(Services)
Creative Direction
Creative Direction
,
,
(Industry)
(Industry)
Wellness
Wellness
(Year)
(Year)
2026
2026
(Information)
(Information)
Wellbeing doesn't just live at 180BPM. It moves fluidly through every aspect of life. When approaching Healf's brand refresh, we wanted to move away from traditional health and health cues to define a new visual language. One where style, movement, and culture exist as one.
The palette was inspired by the brand's monochromatic packaging and four distinct pillar colours, and the style and choreography drew from all aspects of culture.
Creative Lead: Lottie Kidd • ECD: Valerio Oliveri • Design Director: Max Spencer • Photographer: Felicity Ingram • Stylist: Jordan Kelsey • Hair Stylist: Edward Lampley • MUA: Lynski • Manicurist: Liia Zotova • Casting Director: Kyra Sophie • Production: Apx And Lume • Retouch: DTouch
Wellbeing doesn't just live at 180BPM. It moves fluidly through every aspect of life. When approaching Healf's brand refresh, we wanted to move away from traditional health and health cues to define a new visual language. One where style, movement, and culture exist as one.
The palette was inspired by the brand's monochromatic packaging and four distinct pillar colours, and the style and choreography drew from all aspects of culture.
Creative Lead: Lottie Kidd • ECD: Valerio Oliveri • Design Director: Max Spencer • Photographer: Felicity Ingram • Stylist: Jordan Kelsey • Hair Stylist: Edward Lampley • MUA: Lynski • Manicurist: Liia Zotova • Casting Director: Kyra Sophie • Production: Apx And Lume • Retouch: DTouch
